How Social Media Affects Data Center Opportunities

neuCentrIX - 07/10/2022 10:00

The development of social media has turned our modern world into a small village. It’s because of advances in the digital sector.

Various studies around the world and Indonesia show that internet and social media usage keeps rising every year. It makes data centers and social media apps adapt to keep and manage their user data. This move also makes the data center industry keep advancing.

In this article, you will learn about the increase in social media users in Indonesia as well as the growth in data centers as a result of the increase in social media usage. But before we go further, let's look at the milestones achieved by the social media sector.

Milestones in the Social Media Industry
The social media sector will be among the fastest-growing industries in 2022. It has advanced from direct electronic information exchange to the world's virtual meeting space, a retail center, and the best marketing tool.

These achievements began on May 24, 1844, when social networking started as electronic dots. One could tap them out by hand using a telegraph machine. The internet's growth in the 1980s and 1990s introduced aspects of online communication like e-mail and real-time online chat.

Since 2002, the internet has allowed the launch of various social media sites. Some were even present up to today, while others have collapsed. This growth kept rising as today's social media giants came in and allowed the sector to become one of the best on the internet.

Social Media Users in Indonesia (Market and Top Social Media)
Indonesia has encouraging numbers that show its growth in social media. Here is a proper breakdown to help you understand.

In 2022, 204.7 million people are connected to mobile devices out of a total population of 277.7 million. Since January 2022, Indonesia has had 191.4 million active social media users. It's a growth of 12.6% from 2021, when the number was 170 million active users.

Today, on an average day, Indonesians spend 8 hours and 36 minutes on the internet. People spend time on social media on any tech device for around 3 hours and 17 minutes.

Users spend more time online while accessing social media apps than on other websites. The top social apps they use are WhatsApp at 88.7%, Instagram at 84.8%, Facebook at 81.3%, and then followed by TikTok, Telegram, and Twitter.

Data Center Growth Due to the Development of Social Media Usage
As the current social media sector keeps growing, the need for data center services also keeps rising. It's because data centers help companies make their apps interesting, safe, and full of new experiences for their users.

For example, most social media apps have a feature called "stories." It's where one can post pictures and videos on their timeline for 24 hours. Such services create more user data and traffic.

Social media usage now pushes companies to adopt data center technology to scale their users' data, and the services keep running. The same will happen with modern data centers.
Also, small social media companies promote the growth of data centers by utilizing their colocation features or cloud as a service. The larger and more developed social media companies have private data centers that help them become creative by dealing with data safety and storage.

Data centers keep benefiting from the rising number of social media apps and users. It's present across various countries, including Indonesia. More connected people spend more time browsing and using various social media apps. Remember, the social media world has had significant growth since the 1990s. So, expect the data center sector to have the same development trend as long as social media apps are present. Visit our website to learn more.